Customer Analytics Revolution for Retention & Sales Growth For A Retail Superstore
Real Results Happen With GetOnData
30 %
Increase in customer retention
25 %
Increase in customer frequency
40 %
Increasing Sales through Customer data analytics
Objective
The primary objective was to develop a comprehensive customer analytics dashboard offering valuable insights into customer behaviors and preferences. This data-driven approach was aimed to inform business decisions and improve customer engagement.
The Solutions
Customer Overview
A dynamic customer analytics dashboard that included several key performance indicators (KPIs) such as Total Customers, Total Orders, Sales per Order, Profit per Order, and Profit Margin was created. The dashboard provided comprehensive charts on Top Customers, Retention Rate, RFM Analysis, and Region and State Grouping, each offering unique insights into customer behavior.
Customer Details
The second part of the dashboard focused on specific customer details, presenting KPIs like Total Orders, Sales, and Profit. It offered insights into individual customers' location, first and last orders, favorite category and sub-category, RFM classification and scores, most ordered products, and order details.
Business Impact
Business intelligence facilitated data-driven decision-making and allowed for a more personalized customer approach for our client.
These insights have empowered Superstore to boost customer engagement, fine-tune marketing strategies, and significantly enhance profitability.
Leveraging this transformation, Superstore developed capabilities to identify top customers, comprehend geographical sales distribution, calculate retention rates, perform RFM analysis, and understand other key metrics, thus providing a comprehensive view of its customer base.
Client’s Quote
With these insights, we've optimized our engagement strategies and profitability. I'm excited to see where these new capabilities take us in the future! Thanks to this data-driven initiative, we couldn't be more thrilled with the transformation Superstore has undergone. The comprehensive customer analytics dashboard has been a game-changer, providing unparalleled insights into our customer base.
