Data Visualization In Business Intelligence: How To Make Data Easy To Understand

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3 min read

Data visualization is one of the ideal ways to convey a vast amount of data in an informative way. Conveying the information through data visualization is easy; it makes the patterns and trends of data come alive. It allows the audience to grasp the information in the fastest and simplest way. If you check, hundreds of data visualizations are created by Data Visualization services every day, but only a few are taken perfectly by the audience. Do you know why most of the visualizations are rejected? This blog will share how to make data easy to understand.

Why Is Data Visualization Important?

Data visualizations are not as simple to create as it looks! There are lots of efforts behind it which you can’t ignore. While visualizing the data, you need to make the right balance between each visual element. Every visual element should be within the right proportion & at the right time. It is recommended to avoid the mistake of making the data more meaningful. Tech companies and other businesses are now concerned about data visualization.

Business intelligence is all about analyzing the information of a certain business to facilitate data-driven decision-making. Business intelligence is a set of tools where the raw data is extracted from the source, then transformed and loaded into the storage system to give outcomes to the user. Data visualization technique by Data Visualization company holds a bigger aspect, and that’s why we will focus on data visualization in business intelligence only.

How Is Data Visualized In Business Intelligence?

We have already mentioned that data visualization is all about the user interface of the business intelligence system. Before it is used for developing the visuals, it has gone through a long procedure. So, here we break down that long process into smaller ones!

  1. In the initial phase, you must describe the data type and source you want to use. After that, the data quality and the transformation methods are determined.
  2. Now the data will be sourced from the storage, and it will be moved to the staging area for the transformation.
  3. During this transformation phase, the process which needs to cover is mapping, data cleaning & then standardized into a unified format.
  4. Now the cleaned data will be moved into the storage. To make this data readable for the tool, the original language of the datasets will be rewritten.

Most business intelligence interfaces offer many options and allow the user to choose the data visualization. You get the command dashboard allowing users to choose the task per the requirement.

Let’s Check How To Make The Data Easy To Understand

You can make the data visualization process more interesting, relevant & dynamic for the diverse audience by following some quality tips. You should focus on certain points, whether a novice analyst or an experienced data analyst. The data visualization task should be done perfectly when you hire a Data Analytics service.

Before you jump to the quick tips to make your data more visualized, you should ask some questions to yourself. Determine who your audience are. & what questions they mostly have in their mind. What are the questions you want to give them answers about and all? So, let’s get into the deeper aspect to make the data visualization more subtle with the Data Analytics service.

1. Choose The Right Chart & Graphs

Choose the right format for data visualization to perfectly visualize your story. It is recommended to choose the right format so that the audience can easily get their answers. You can also combine the related charts to give better-required business insights. There are different types of charts you can try, and graphs that analysts mostly prefer are bar charts, bullet charts, line graphs, pie charts, and histograms. Each of the types holds its features to transform the data most understandably.

2. Choose Predictable Patterns

Certain patterns are necessary to grab people’s attention. When you choose the patterns randomly, it is tough to convey the message to the user. Therefore, to ensure that the data is in readable condition, you need to focus on the order of the format. If you are using multiple graphs, you should go with a consistent order.

3. Visualize Data With Colour

Colour cues are important because they share lots of messages that words can’t convey to you! Well, you should follow a delicate balance to using the colour. Use colour to accentuate and highlight the important points. However, don’t use much colour because it can create a cacophony. At the same time, don’t use the multi-shade of a single colour because it can create confusion.

4. Incorporate The Right Shapes

Choosing the right shape is important to compile a story perfectly. You should follow certain points if you don’t want to make your data vulnerable. Use the combination of shapes, charts, patterns, and texts so that users can grasp things easily. To visualize the values, you should choose the right size. When you are going to apply the text, be careful and consistent. Try to put the most important view on the top and others in the upper left corner! If you are using multiple filters, then try to group them.

So, after going through the above context, what have you decided? Are you ready to dive in and implement the tips in the data visualization techniques discussed by the Data Visualization service? Make your visualization more intuitive and unique so that the message you deliver should be quick to grasp, easy, and clear. Make sure the information you are sharing should leave your viewers in the excitement.

Data Analytics Expert
Data Analytics Expert


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